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Meet Darrell White Former Credit Union VP and Sales & Operations Consultant	Experience in the Credit Union system and all of it’s operations is Darrell’s expertise.  He brings close to 20 years in banking that includes sales processes at all levels, customized service excellence initiatives, staff leadership and operational performance. As the Senior Vice President of Retail Operations for Community Savings in Alberta, Darrell was responsible for the day to day operations of a $3 billion, 30 branch, 700 staff operation.  In addition, Darrell successfully inspired member service to record levels leading Community Savings to achieve the top financial performance of any Credit Union in Canada …for over 7 years.  He has also been quite involved with Royal Bank and has hands on experience as a Sales Effectiveness Advisor for Canada’s largest bank.  He can speak first hand to people in the industry ranging from wealth management to all facets of lending. He also brings a depth of  experience in setting up Contact Centres, Mortgage Brokerages, Wealth Management programs, Commercial Business Loan Brokerages, Dealer Finance and service-based sales systems for all business development areas of the Credit Union.

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Meet Colleen Francis CSP (Certified Sales Professional), Sales Trainer, Coach and Implementation Specialist

Colleen Francis is driven by a passion for people—motivating them to reach for the highest standards of success. For over 15 years, she has observed the business habits of the top 10% of sales performers in organizations of all sizes and shapes—from Fortune 500 companies, to small- and medium-sized businesses. Through her company, Engage Selling Solutions, Colleen has condensed that winning formula into an internationally acclaimed sales-training approach, helping sales and marketing professionals everywhere achieve their maximum potential. Distinguished by the Canadian Professional Sales Association as a Certified Sales Professional (C.S.P.), Colleen thrives on challenging conventional assumptions about the winning edge needed to stimulate profits, grow new markets and sustain a loyal customer base. Her savvy, no-nonsense, field-tested approach to sales is rooted in the belief that there really isn’t a single magic formula to success. Rather, it’s about finding ways to consistently apply a common-sense process for working with, listening to, and tending to the needs of members. Ask any of Colleen’s clients about why they call on her services—again and again—and you’re likely to hear a common refrain: she inspires results! Her refreshing candour, her genuine, sincere message, and the personal experiences she relates as a top-ranked sales executive—all are inspiring motivators for sales and marketing professionals who strive to get to the top…and stay there. Just as important, Colleen is unwavering in her commitment to sales-training that makes a lasting and meaningful impact on the corporate bottom-line. That’s why her services are regularly sought by leading Financial Institutions across North America, including London Life, Mass Mutual, Royal Bank, Stockyards trust, Eastern Florida Credit Union, Scotia Bank and Sun Life.